Market Development
Market development is a growth strategy that develops new market segments for current products, by targeting non-buying customers in currently targeted segments or new customers in new segments. This strategy entails expanding the potential market through new users or new uses ...
Product Development
Product development is the complete process of delivering a new product or improving an existing one for customers. It encompasses all stages, from ideation and analysis to design, engineering, and testing. Its objective is to ensure that the new or enhanced product satisfies a real customer need ...
Inorganic Development
Inorganic development is the growth of business, by increasing business reach through setting some kind of B2B relationship in place; which leverage internal potential of joining business in favor of dominated party. This strategy usually results faster growth rate rather than organic development which ...
